mobitest: 2009

martes, 8 de diciembre de 2009

What is the right mobile strategy for your company? a mobile site, app, or both?

In 2009 many companies, big and small profited from their mobile initiatives. We decided to examine some leading cases to give you some ideas how to maximize your profit potential in the mobile space.

There are three basic questions most companies ask when they decide to enter the mobile space: should we develop a mobile site? Should we develop an App? Or should we develop both?

As you will note from the cases below, some companies choose: an App Strategy, others a Mobile Web Strategy, and others both. Recently, we have noted that companies have started to implement both a Mobile Site and an App.

The following are the cases we examined:

Ebay – Mobile Web Site Strategy / App Strategy
“Shoppers have already spent about $500 million using the company’s free iPhone application and mobile site” eBay CEO John Donahoe

Pizza Hut – App Strategy
Pizza Hut’s iPhone App has generated $1 Million in Sales

Twitter – Mobile Web Site Strategy
"We launched our mobile site, m.twitter.com after getting lots of requests for this feature. Twitter CoFounder
Note: Twitter does not have its own App but there other applications such as Tweetdeck that serve as a Twiiter App.

OpenTable – App Strategy
OpenTable estimates that diners using its mobile applications have generated more than $50 million in revenue for its restaurant partners.
Note: OpenTable does have a Mobile site; however, its design is very basic compared to its App.

Google – Mobile Web Site Strategy
“Mobile searches on Google (mobile) grew 30% from 2Q. It tells you something about the mobile space. They’re just basically transforming how people live on a mobile basis…the ecosystem is incredibly vibrant right now.” Google CFO.
note: Google recently bought Admob to expand its advertising platform into apps (App Strategy)

We believe that developing both a mobile site and app is the right strategy for the mobile space because it maximizes your potential mobile traffic. A mobile site for example is more likely to attract visitors from Google mobile search, qr codes, facebook, twitter, email. An App, however, benefits from the listing in the appstore (the value of listing in the appstore has decreased as more apps become available).

For companies with a smaller budget, and beginning to explore the mobile space we recommend launching a mobile web site first, and then an app, because it is faster to implement (no Apple approval process required) and it can be altered promptly, thus responding to your visitors comments and feedback faster.

Send us your examples of companies you think have smart mobile strategy.

Taking your Site from One to One Million Users by Kevin Rose

Taking your Site from One to One Million Users by Kevin Rose from Carsonified on Vimeo.

The Economy + Internet Trends by Mary Meeker

MS Economy Internet Trends 102009 FINAL

jueves, 29 de octubre de 2009

Suite 4 Mobile Tags.jpg

An interesting exhibition "geografias celulares" at the Espacio Fundacion Telefonica features 4 Mobile Tags by Giselle Beiguelman & Mauricio Fleury a collection of mobile tags were visitors compose a collective, sudden, and anonymous rhythm in tune with our daily mobility and sharing. Users point at the display of QR-Code (Quick Response Code) using their mobile cameras and the censored room captures the SMS-activated tunes. The exhibition's curator is Marcus Bastos at it will be open 16/10 - 12/12.